Demonstrating and testing innovative solutions for cleaner and better urban transport and mobility in tourist destinations
Within the EU, and particularly following the economic crisis, tourism is the ‘engine for economic growth’. This is especially true for the underperforming Mediterranean economies, where tourism has traditionally been a dominant economic sector. The world market of tourists continues to grow and Europe has unique selling points for further tourist growth from within and outside the EU.
The competitive market for tourism means that cities have to provide the high quality, sustainable environments desired by tourists, while providing local sustainable employment opportunities that overcome the seasonal and sometimes informal nature of tourist economies.
Achieving sustainable mobility is a vital part of the growth equation for Europe’s tourist cities. CIVITAS DESTINATIONS is developing an innovative holistic approach to building sustainable urban mobility systems for both residents and tourists. The project impacts will make a positive contribution to demonstrating how this can achieve growth and therefore provide a benchmark for other EU tourist cities.
To address this challenge, CIVITAS DESTINATIONS is implementing a set of mutually reinforcing innovative mobility solutions in six urban areas of varying sizes and characteristics: Funchal, Portugal; Limassol, Cyprus; Las Palmas de Gran Canaria, Spain; La Valetta, Malta; Elba, Italy; and Rethymno, Greece.
These cities have been chosen to represent different characteristics but sharing common challenges. The solutions will address:
- Sustainable Urban Mobility Planning for residents and visitors
- Safe, attractive and accessible public spaces for all generations
- Shared mobility and e-infrastructures towards zero emissions transport
- Smart and clean urban freight logistics at tourist destinations
- Mobility management and awareness for sustainable mobility
- Attractive, clean, accessible and efficient public transport
Achieving the objectives will increase the attractiveness of the city, both for tourists and for businesses in the sector and multiplier impacts in the economy for goods and services. All of these will contribute to better social cohesion (which attracts further investment).
Vectos is supporting planners in these cities with stakeholder engagement, service and infrastructure design, and is also leading the task of unlocking private sector funding and investment.
Many measures have been implemented in the 6 cities, with the intention to encourage a shift to more sustainable mobility amongst residents and tourists, such as:
- Hybrid and eBus fleets have been trialled
- Mobile phone apps developed for real time journey planning
- Solar panel EV charging stations with smart metering
- Public eBike and smart bike sharing scheme attracting residents and tourists
- eBike and eScooter sharing in tourist hotspots
- Improved access of tourist sites for visually and physically impaired
- Gamification apps to reward sustainable travel behaviour
- Hotels promoting eBike services to guests to reduce private car use