Changing Habits for Urban Mobility Solutions (CHUMS)
The CHUMS behaviour change strategy included a carpooling week, conducting personalised travel plans which included carpooling options, and providing a mobility jackpot lottery to attract people to carpool. These have all been shown to produce significant behavioural changes in a wide range of places where they had been delivered: increasing car occupancy, reducing car numbers and significantly reducing energy use. This approach was tested and validated in 5 ‘champion’ cites that represent the scale of carpooling and the diversity of mobility mind-sets across Europe: Craiova (RO), Edinburgh (UK), Leuven (B), Toulouse (F) and Perugia (IT).
The strategic aim of CHUMS was simple – to achieve changes in travel behaviour mind-sets for commuting by:
- relying on more energy efficient transport and less congestion
- reducing single occupancy car trips
- gaining benefits from reduced pressure from cars at work sites, potentially freeing-up valuable parking spaces.
All of the five ‘champion cities’ had existing car-pooling systems, at various stages of maturity, which served ‘closed’ target groups such as work-places, large employers or universities. Once proven, the application is now equally valid for ‘open’ systems for citizens in general. The project developed a European carpooling ‘interest group’ early on, with members from 19 member states and candidate countries; where further take-up of the CHUMS measures was developed during the project. The 10 fully committed CHUMS partners included mobility behaviour experts, city authorities and carpool operators.
The CHUMS project was implemented through a package of proven energy efficient transport measures which support carpooling amongst employers and their employees:
- Hosting of “Carpool week”: the launch of an inaugural “Carpool Week”
- Provision of mobility jackpot lottery rewards: the launch of the Carpool week reinforced by the award of a bumper mobility jackpot prize to incentivise newly aware car commuters considering carpooling to actually make the switch.
- Delivery of Personalised Travel Plans including carpooling options: to highlight to car commuters the carpooling options available to them which match their personal circumstances and to emphasise the benefits which are important to those individuals.
- Results showed that successful sites had a critical mass of potential carpoolers of min 2000 employees, and a notable positive incentive was a ‘guaranteed ride home’ if a carpool buddy was unavailable. Poorer performing sites tended to be those with excessive free parking. Carpool weeks and prize draws were generally more effective (and cheaper) than PTPs.
- Our research showed that younger people are by far the best audience for carpooling. The chance to share space with someone new and get to know them is a positive reason in younger people to carpool but the same thing poses a barrier for older people.
- Perugia (% who consider carpooling): 18-29 years: 74% VS 50-59 years: 54%
- Toulouse (% who consider carpooling): 18-29 years: 72% VS 50-59 years: 47%
For more details, please visit the CHUMS website.