Leading the Way
2017-05-11

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On your bike: MEPC encourages people out of their cars

MEPC, the manager and developer of Milton Park, is excited to announce a forward-thinking travel campaign and range of initiatives to encourage companies and their employees to undertake greener travel.

Vectos is working k with the Park’s community to encourage as many people out of their cars as possible. A range of initiatives are being introduced to raise awareness of the need to consider more sustainable and active modes of travel.

The campaign aims to inspire, motivate and reward people who make travel changes and forms part of MEPC’s long-term commitment to responsible property investment at the leading Science and Business Park in Oxfordshire. By reducing the number of single occupancy vehicles in the Park and surrounding roads, the measures will improve congestion and air quality for occupiers and nearby residents.

A new ‘Liftshare’ platform will be central to this by actively encouraging employees at the Park to register on the platform to find someone to share their journeys to and from work and has already seen 450 people register. By signing up to ‘Liftshare’, employees can enter their details to either offer or receive a lift and therefore reduce the number of cars on the road and emissions produced. MEPC offers a ‘guaranteed lift home’ to active “Lift Sharers” registered on the platform having teamed up with local taxi firm Go Green to ensure everyone has a lift home.

An employee involved in the scheme, Kaspar Storrs, commented: “It is amazing what a difference less cars on the road could make to the quality of life for all those working at the Park as well as those nearby. Liftshare is a fantastic part of the green travel campaign. I travel from Oxford and knowing there is someone who I can give a lift to makes me feel like I’m doing my bit for the community. I look forward to seeing what else MEPC does to make Milton Park a greener place to work.”

The action follows results of a travel survey conducted at Milton Park at the end of last year, which showed significant potential and appetite for change. The survey identified 1,300 people across the park who said they would be happy to consider alternatives to driving on their own.

A Milton Park Travel Forum has been set up to communicate more effectively with occupiers and to support them to encourage sustainable travel to and from the Park. Made up of representatives from over 250 companies in the Park, it looks at tailored solutions so that everyone can enjoy their commute. A personalised travel planning service is also available to support individuals in exploring other options for their journey and to help them sign up to Liftshare and bike to work schemes that offer tax breaks as well as a rewards and incentives scheme.

Other planned changes include improved cycleways and facilities for cyclists, who can take advantage of the on site Bike Doctor as well as free breakfasts. A bike loan scheme for occupiers has also launched. With over 100 members so far, it is proving very popular with occupiers to get around the Park and to and from the station.

The campaign supplements existing measures such as Milton Park’s electric hybrid shuttle buses which already save up to 888 car journeys each day. The service costs £20 a year to use and is bespoke to Milton Park. Members of the surrounding villages can also use the buses at public rates.

MEPC has designed the campaign initiatives around the needs of its resident businesses and their employees, recognising the clear appetite on the Park for a greener environment and improved parking.

James Dipple, CEO, MEPC said: “A responsible approach to property investment is the cornerstone of MEPC’s business. We are therefore committed to working with our occupiers to improve the environment for those on the Park and living nearby. Encouraging greener travel is a way of not only improving traffic flows but also people’s health and wellbeing – it is about long-term changes as opposed to a one-off campaign.”

Veronica Reynolds at Vectos, added: “MEPC’s commitment to improving the environment at Milton Park through this travel campaign is clear to see and it has the potential to significantly reduce traffic congestion in the area. 

“Our approach is to focus on encouraging as many people as possible to make small changes, where they are able to, in the way they travel. Our experience tells us that collectively these small changes will have a big impact. We are delighted with the interest we have already seen from those on the Park and would welcome any other individuals or businesses to come forward to discuss how they can make small changes for a big difference.”

To find out more and to be a part of it please visit www.miltonpark.liftshare.com