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Milton Business Park

Project Overview

Milton Park is one of Europe’s largest multi-use business parks (2.7million sq ft), home to 250 companies and 9,500 people. There are world class health, education and research facilities on the door step and some of the world’s most exciting companies on Milton Park itself. Milton Park is managed by MEPC which has contracted Vectos to implement and manage a holistic approach to travel planning and reduce single occupancy vehicles at the Park.

As Milton Park continues to grow and expand, it is redoubling it efforts to further reduce single occupancy car trips and the ensuing congestion which threatens economic growth, air quality and wellbeing for Park occupiers and nearby residents. The Park’s location in rural Oxfordshire and historical car-centric bias pose challenges to changing behaviour as many companies and individuals choose to work here precisely because it’s on major road routes and car parking provision is free to the end user.

Our Approach

Vectos’ Veronica Reynolds is the Specialist Travel Advisor (STA) implementing evidence-based behaviour change initiatives to change the social norm to make sustainable travel, cycling and car sharing the modes that people aspire to use and achieve a measurable modal shift. She is also working with external stakeholders such as highways’ teams, bus and rail companies and cycling groups to lobby for continued improvements to local services and infrastructure.

The initial benchmarking survey of 2060 Park occupiers was carried out at the beginning of the initiative. It reveals that there is huge potential for effecting change, with many people willing to consider lift sharing and many living within an easy cycling distance of Milton Park. A travel campaign, promoting lift sharing, cycling and public transit use will use incentives, competitions and personalised travel planning to encourage people out of their cars. Veronica is working with the business leaders at Milton Park to secure their buy in and support for the programme. Together with infrastructure improvements being commissioned by the public sector and the opening of a new cycle and pedestrian gateway linking the Park to a large residential area of Didcot, it is anticipated that a 5% reduction in single occupancy vehicle use can be achieved.

A 5% reduction in single vehicle occupancy will result in 718,200 car miles saved per year or a reduction of 216,092 kg in CO2 emissions. We will also be carrying out a cost benefit analysis of the health benefits that would accompany an anticipated 2% increase in the use of active modes.